Ted Baker launches first advertising campaign

“It’s never easy to find the right way to mark a big milestone (especially 30 years), but Ted’s always provocative, he’s always bold, and he’s always unexpected, which is exactly why he's immensely proud to announce the launch of his first advertising campaign.”

As one of Ted's visual merchandiser's and responsible for the Floral St. Covent Garden, London flagship store, I worked with head office teams and store managers to ensure Ted's branding and messaging was aligned, ensuring maximum impact for the campaign. 

  • Updated shopfloor windows and mannequins in-store, showcasing Ted's women’s wrap coat collection
  • Created visual outfit designs and trained staff on selling the collection
  • Strategically placed "Grab Your Coat" competition to maximise on customer registrations