I enhance fan experiences and bring products to life.

About Me

Hey, I'm Ben Bellenie (buh·lee·nee), like the drink!

I'm a marketing manager who has worked for some of the biggest entertainment companies, global brands and indie start-ups such as: Antstream Arcade, ESL FACEIT Group, CMS and Ted Baker.

Once a jewellery designer showcasing collaborative work on catwalks, to following my passion and developing a career in the gaming and esports industry, building 10 years of experience in marketing, merchandise, product management and sales.

I've created history at international major esports events, helped win multiple industry awards and worked with incredible brands and publishers worldwide. Crafting branded multi-channel campaigns that utilise both data-driven insights and compelling storytelling to connect with target audiences and drive tangible results.

Aside from gaming and sports, I am focused on being a better version of myself everyday. I'm currently learning the beautiful French language, watch anime and stay up-to-date with the latest trends across social media, fashion and gaming.

How I work

Curious to challenge the status quo and think as a fan, I am dedicated to achieving excellence through a SMART approach, pro-active and proud to take ownership. I welcome change, diversity and creative freedom, think outside of the box, setting realistic goals and KPI's, embracing failure as a learning opportunity and persisting with resilience. Possessing strong emotional intelligence and adaptability with an open-mind and can-do attitude.

My thinking and decisions are influenced by a variety of factors that have developed over time, stemming from the wide range of skills, experience, and knowledge I've gained. These include understanding target audiences and being personable, conducting extensive market research, utilizing analytical tools to inform decisions, being genuinely passionate about the products and companies I work with, driving change to be market leaders and innovators, collaborating with others to bring out the best in all of us and foster community engagement.